A successful realtor in 2017 is the one who has a solid marketing plan that is designed to yield maximum benefits at minimum costs. Well, if truth be told, succeeding in the overcrowded real estate industry is not a walk in the park. This is why many realtors are wiped out of business within the first five years of a promising career. There is one major reason why most real estate agents fail. We toil in an industry where to get a license all you need is to complete between 60 and 90 hours of classroom time, most of which is all about passing an exam rather than how to run a real estate business. However, many realtors still succeed in the industry. Here are a few reasons why some realtors will succeed in 2017 while others fall by the wayside.
Successful realtors have confidence
One characteristic of unsuccessful real estate agents is the lack of confidence. They are usually insecure about what to do and say to clients, especially when dealing with sellers. They are afraid of being asked questions they do not have a ready answer for.
Lack of confidence comes from uncertainty. You will not have confidence if you are unsure of what will happen. All the top salespeople in every industry prioritize confidence in their tools of trade. If you want to be a successful realtor in 2017, practice every day to build your confidence. You can role play mock interviews with other people in your office every morning before a serious meeting with a client. Remember clients want to work with a realtor who is an expert in the field so build your confidence to gain their trust.
Successful realtors have mentors
A mentor is someone with advanced skills and knowledge in the industry, someone who helps you gain a deeper insight about the ins and outs of the real estate business. A mentor could be a more experienced agent you know within your locality or even a person in your office who has been in the industry for a longer time. This is someone you can talk to and even shadow whenever possible. Watch such people carefully and learn from them. Always tell yourself, “If they did it so can I.”
You can also have online mentors who put out tons of free training materials on their websites. Make it a habit to search and attend webinars on the latest trends in real estate business presented by experts in the field. In short, find an expert you can follow and make good use of the resources they provide.
Successful realtors use digital media marketing strategies
In the nearly ancient times before the digital age, referrals were everything. Successful real estate agents relied solely on referrals. Things are quite different today. In fact, the most successful agent with the best results locally is the one who exploits all the available marketing opportunities. You need to stop marketing like it is 1985 if you hope to succeed in 2017. Referral marketing still works but not as great as it did in the 1980s. It’s unpredictable and overtaken by time. What you need to do to succeed now is to start using digital media platforms such as Facebook, Google, Snapchat, Pinterest, Bing,
Twitter and other internet-based platforms to expand your lead generation and conversion efforts.
Compared to other industries, the real estate industry has embraced technology at a rather slower pace. A few years ago, realtors could actually survive without a strong presence in the social media scene. Things are quite different in 2017. Social media marketing is a must-have strategy for real estate professionals. Consumers expect to engage with you on social media channels.
The largest group of home buyers today is composed of Millenials, who happen to be the most active users of Facebook and other social media platforms. According to Pew Research Center, 72% of American adults visit Facebook every month. If your business does not have a Facebook account or page, then you are missing a great opportunity.
Social media marketing is not difficult to implement. Here are a few easy steps successful marketers take to enhance their social media game.
Build a solid game plan. There are numerous social media platforms out there including Facebook, Instagram, Twitter, Tumblr, Pinterest, Snapchat, Google+ and much more. You need to have an account on some of these sites and keep posting useful content consistently. Keeping multiple accounts active may seem overwhelming but with a good game plan, you’ll stay focused and more organized in your social marketing efforts.
Identify your target audience. You’ll need to find out which social media channels suit your business objectives. Start by identifying your target audience and determine the best ways to reach out to them. The best approach is to start by establishing yourself as an authority on a related topic to gain to build trust among your audience. When you cultivate good relationships with the community, your content will be shared and you’ll gain even more prospective leads in the long run. Finally, ensure your campaigns are targeted to each specific audience depending on their interests and needs.
Measure your performance. The importance of measurement in marketing cannot be overstated. Social media marketing is a long-term strategy in which key metrics such as the number of followers, likes, and shares tell a lot about the level of engagement with your audience and the progress you are making in generating leads and converting leads to sales. Social media sites have management tools and analytics that you can use to track your performance. When you measure performance, you’ll stay motivated and learn what actually works and what doesn’t.
Successful realtors adopt a personalized approach
While the one-size-fits-all approach may work for T-shirts and baseball caps, it doesn’t work in the real estate industry. Today’s consumer in the property industry responds positively to a personalized marketing effort. Instead of creating a single landing page or email sequence for all your prospects, create customized marketing materials that address each audience segment individually. Mass email marketing is now a thing of the past. Customize your marketing materials.
Successful realtors follow up prospects by retargeting
Following up prospective clients is now easier than ever, thanks to the power of retargeting. What is retargeting? Retargeting is a marketing technique in which a person who lands on one of your pages gets a tracking cookie placed inside their computer. It may sound illegal or unethical but it is not since the visitor is already made aware of your site’s cookie policy. The tracking cookie makes it possible to retarget the visitor wherever they are on the internet, including sites that you don’t own. For instance, you can use retargeting to remind visitors to opt-in to your mailing list if they didn’t do it the first time. Retargeting is a powerful strategy that you can use reach out again to people who visited your site or landing pages but failed to convert the first time. It helps you to add prospects into your marketing funnel for future conversion attempts.
Successful realtors are already using videos
Unless you’ve been living under a rock you know how important video content has become in today’s marketing strategies. In 2017, video marketing trends show a more advanced and dynamic approach than your usual Vimeo or YouTube videos. The two video platforms are still quite useful, nothing wrong with them, but live video platforms such as Facebook Live and Periscope have really taken off. If you hope to succeed in the real estate industry in 2017, make an effort to incorporate live video feeds and other forms of reality apps in your listings to interact better with you audience.
Conclusion
The goal of every successful realtor is to generate and close more leads. The best strategies towards this goal are the simple and timeless tactics that aim at bringing value to an already crowded marketplace. Whichever strategy you choose to employ, provide value to your audience and success will follow.
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