Article provided by: Summit Media Solutions, Inc
Organic positioning is a critical factor in the success of any digital business. To achieve a good ranking, it is necessary to develop a good Search Engine Optimization (SEO) strategy. In general, companies hire a specialist to optimize content and to seek to improve traffic in SERPs. In general, changes in a website usually work for a while.
However, little by little the applied strategies stop giving positive results. This happens because the leading search engines do not stop innovating and perfecting their algorithms. As a consequence, it is necessary to review SEO strategies to adapt portals to new demands constantly.
To keep your content up to date, the wisest thing is to have the services of an excellent SEO provider such as Summit Media Solutions, Inc. This ensures that your digital business remains at the forefront, and always improves its positioning. It is essential that you know the current trends, in which an excellent SEO refresh can boost you to the top.
3 SEO Trends for Your Business
- Voice Search
According to TechCrunch, nowadays one in six Americans has a “virtual assistant”. This, in addition to the tendency towards immediacy in users, allows the number of SERPs that are performed through a voice command to grow every day. In response to this, SEO managers in the pages must optimize the on-page content.
One of the strategies to achieve a better positioning of the pages is to increase the use of the format "Questions & Answers". In this way, it is more likely that the pages will be positioned before a question that the user asks to SIRI or Google Search.
- User Experience (UX)
UX has always been the cornerstone of positioning. Today, search engine spiders have been refined. Therefore, some things need more attention.
- RankBrain: It's not only important to Google that users click on your content, but also how the user interacts with it. One of the objectives that your SEO specialist should look for is to increase the average duration of the users’ visit to the page.
- CTR: The Click Through Rate (CTR) also has some renewals. The engines understand that CTR depends a lot on how attractive your title is. When you combine this concept with the RankBrain, Google evaluates whether your content is delivering what users are looking for in their SERPs.
For example, if your content is 4th and the user clicks on the first, but then returns and accesses yours, the search engine understands that what you offer is really what the user wants and ranks you better.
- Local Domains
For years, search engines have promoted the development of local and regional SEO. For this reason, it is often more appropriate to acquire local domains for businesses that do not want to stand out on a global level. If you would like assistance from the best team of SEO in Kansas City contact us at Summit Media Solutions, Inc. We are happy to assist you!
Trust the Best
If you want to boost your business by updating your strategies and digital content, Summit Media Solutions, Inc is your best option. Let the best agency of SEO in Kansas City support you to achieve the best places in the SERPs. Contact us and ask for our free SEO audit; we will be happy to assist you.Seo Kansas City