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Making Sense of Investing in SEO

Whether startup or seasoned, companies big and small employ Search Engine Optimization (SEO) marketing practices to drive conversions with great ROI reports.  It behooves business owners who haven’t got a clue of how SEO plays a pivotal role in the success of their business, to understand the mechanics, application, and metrics of SEO tactics.  Investing in SEO not only makes sense but drives the branding interplay of recent marketing campaigns.

 

Millions of brands turn to SEO to compete in today’s trillion-dollar digital market sphere.  To validate their tactics, online marketers love statistics about digital marketing because they show the growth and customer adoption rates that make the case for investing in SEO practices.  Because digital marketing is always evolving, keeping up-to-date with the latest industry research keeps you ahead of the competition. For a broader insight on digital marketing facts and stats click here.

 

SEO is a popular and widely accepted marketing practice that has caused a lot of confusion among business owners.  Frankly speaking, it has its drawbacks. Not surprisingly, many business owners avoid it, to their detriment. The following four reasons should dispel all doubts and confusions business owners may have acquired when treading the shifting tide of SEO in digital marketing.  Understanding the possibilities and limitations of SEO allows the proper structure of content without which websites will be invisible to search engines.

 

Make content count

Simply put, SEO matches consumer desire to products or services.  Research shows that people performing a Google search are readier to make a purchasing decision than those who search on Facebook, for example.  The techniques employed by SEO are still sound after many years of practice, and case studies show that methodic SEO strategies result in higher organic website traffic and ranking, which in turn results in a greater conversion rate on short and long-term metrics.

 

SEO affects the online visibility of a website in an unpaid or organic search result made through a search engine such as Google, Yahoo, or MSN.  If you company’s web site cannot be found by search engine bots and the content on them is not interpreted properly or able to be stored in their databases, then you practically don’t exist.

Rise to the expectations

Consumers expect to find your business online fast. the purpose of having a website is to be found and establish a strong business presence in the market.  SEO is not going to go away. On the contrary, unless search engines cease to exist along with the digital realm, SEO will continue to be the science and method that orchestrates the way search engines work according to algorithms, what people search for in terms of keywords typed into search engines, and the types of keyword configurations used by the target audience.  Even audio and video content depend on keywords the same way that text-based content does.

 

Cost effectiveness

ROI is higher for SEO than for other forms of marketing including Pay Per Click (PPC). While PPC and social media may drive more revenues and expand your brand’s image, SEO remains the bedrock of web marketing.  At this point in time, every business needs SEO, but it’s quite difficult to get a grasp on what constitutes a fair market price for SEO.

 

There are varying scales of project-based, hourly, monthly, and pay-for-performance rates.   Project-based SEO rates range from $1,000 to $1500 to $5,000 to $7,500. Expected hourly costs may be found in the area $75 to $100.  The monthly retainer runs something like $750 to $1500. Lastly, pay-for-performance SEO eliminates the risk of investment.

Each type of service has its pros and cons and is best assessed when tailored to the company’s needs.  What is more, SEO is second only to word of mouth in new customers leads effectiveness as this graphic shows.

 

Continuous traffic and process

Mobile search is on the rise; it’s not an exaggeration to say that everyone is looking for something online.  The amount of traffic generated by mobile searches is expected to keep rising. Without SEO in place, people will have a hard time finding your business.  Google has made it easier than ever to be able to rank on local searches. However, Bing, Yahoo, YouTube, Facebook and Amazon all act as search engines. Once you’ve set up an SEO strategic campaign you can sit on your nest and wait for the chicks to hatch. Unlike PPC which only generates traffic when someone clicks, and you pay, with SEO it keeps rolling in.

 

On the downside, good rankings are here today but gone tomorrow.  SEO is ever-changing and evolving as the search engines work to perfect their algorithms.  SEO, therefore, delivers a continuous flow of traffic only when you stay on top of content tends, avoid duplicating content at all cost, and understand your market audience and produce a variety of content for them.

 

It’s safe to say SEO is here to stay. Bring your business up to par with the ever-changing experience of users as they search the web for products and services whether local or international.

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