Inreasing Website Conversions
Website conversion is a way to convert site visitors, into paying customers. It’s a marketing process, and a long-term investment, which focuses on online customer service, important site flow, and site traffic. The conversion rates are based on:
Visitors
+
Sales = Conversion
A successful website can be created by a Website Design Company or a Web Design Firm. Once your website is established, you will be defined by marketing, advertising, and content creations. You many want to have your website created by a Web Design Firm.
Website conversion is an incredible formula, which required methods for a steady flow of traffic. Listed below is a website conversion flow formula:
* Amount of Traffic
/
*Number of Traffic
No matter what type of site that you have, an SEO Firm, will set you up to get a quality traffic flow, to acquire a return on your investment.
You may also want to consider ratios and calculations for pay-per-click, or other promotional or marketing campaigns. Every aspect of your site, should be measured by modification for improvements, revenue and profit gain. Your going to have to spend money to make money on the internet, but understanding what an appropriate CPA(Cost Per Aquisision) is. This can be very beneficial when figuring out what budget you need to run a successful campaign. I get asked a lot how much budget should I start with. Here is an example.
If the CPC (cost Per Click) is $5.00 and every 10th click converts into a sale your cost per acquisition is $50. So if you want to get 1 sale per day you must spend at least $50. If you sell a product for $250 and it cost you $50 in marketing and your total profit is $150, you profit will not be $100, but your able to consistently bring in sales from the internet 24/7 around the clock. If may be a little less profit, but you will have many more sales being placed on a daily basis.
You want to make sure- to aim at making sure visitors want to buy something or take the action you want such as filling out a lead capture form. When you combine these tips, you can never go wrong. Make sure you use these four tips:
* Accessibility * Usability * Browser * Be Bold
Also, remember not to waste any time, before loosing any site visitors. You may want to request their email, before letting them download review, or start shopping on your website. You also want them to know that your site is trusted, by showing them a privacy policy- and explain the shipping process.
Let a Web Design Firm, play a major role with a Custom Website Design. Your Content and design, will let you know whether or not, customers will return to your website. Having the correct content is very important. There are two ways to right content. There is content wrote for SEO purposes which will help pick up your website in the search engines. Then there is conversion based content, which is to get into the mind of your reader and turn them into a lead or sale.
Returns on your website is key to retaining and gaining more customers. Users are happy with sites that have return policies and customer or client reviews. Customers are more likely to shop on a website, with this policies implemented. Free return shipping is usually a good option, and has been proven to be valuable. Consumers do not want to pay to return things. Finally, give the user up to 30 days, to return a product.
Another thing to remember when dealing with customers is to keep them informed. After a customer makes a purchase, give them an estimated delivery date, and keep them posted by emailing or texting them- by providing a tracking number or information. All of this can be set up to happen automatically with each order processed.
When you have your website created, you may want bold creations, clear call to actions and to create tools, so that your visitors will return to your Custom Designed Website.
* Show your Product Value To Your visitors though clear call to actions and quality clear graphics.
* Offer different payment options
* Be memorable
* Know your USP (Unique Selling Point)
* Add a consumer review area
Some business websites have little website traffic (less than 500 visitors per month), a conversion based web design and development platform can help improve your traffic flow and conversion rate. These options have been proven to bring new customers. If you put the right tracking tools in place, you will be able to monitor and improve your conversion rates.
