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Marketing trends in the age of digital that every business should be aware of

 

The success of every Marketing plan is typically an ongoing measure occurring at the end of every Fiscal Year and/or Fiscal Quarter and reflects the brand’s standing at a given point in time. The season is ripe to think about what is working and what’s not working for a business. Waiting to the end of the Fiscal year may be too late to make adjustments to a company’s marketing plan.  As the digital universe unfolds, its marketing tools and strategies trends and application methods may have a considerable impact on the marketing efforts’ results.

Keeping an eye on digital marketing trends is a must to help marketers understand a shifting economy in a fragmented market audience. Knowing how to be part of its growth rather than its implosion plays a prominent role in the YOY of business profits.

The arrival of ‘Mobilfication,’ a newly coined phrase in mainstream marketing

In case you haven’t noticed, (some businesses still haven’t caught on), the industrialized world’s audience and therefore, consumers, have their nose buried in online Apps, games, Gifs, Memes, video streaming, social media sites, and you got it, all things digital. You could say going mobile is the “new black,” but in this case, it can be turned into profits.

From mobile websites to mobile elements such as texting customers, mobile strategy tools fit specific industry’s needs and engage prospective buyers creating awareness of the product and defines its identity within a particular industry, making it stand out.  There are many mobile tools to choose from, all of which are designed with flexible features to achieve your company’s marketing goals. The mobile strategies any business decides on may vary from product to product and even within the same industry, depending on the brand’s plan. To exemplify, many restaurants send weekly texts to customers with specials and events.  The same feature (text messaging), may be utilized by medical offices to send appointment reminders to its patients. Here’s a video to exemplify the meaning of mobilfication.

Choosing the right strategy depends on the company’s goals as well as the nature of the business.   Starting out with just a few strategies and picking up the frequency along with other tools will get a company started on becoming more mobile and in more ways than one. The ability to flex to the times is, after all, a sign of economic evolution, and embracing it is part of the way we do business today.  Mobilfy your business and discover new ways to reach your customers.

Becoming a Media Company paradigm shift

The new paradigm shift in marketing is to consider all businesses in the fabric of being a media-centered company.  News rooms and video shoots are happening right there in your shop on any given day and disseminating that information to consumer profiles that meet your company’s standards is key to activating the word of mouth/storytelling consumer behavior that drives sales and brand awareness.  Statista, a global market research, consumer survey, and online statistics company has published “The Internet of Things,” a Goldman Sachs report about the opportunities presented to businesses by the adoption of connected wearable devices, connected cars, homes, cities, and the industrial Internet.

 

Nowadays, every business can be considered a media business. After all, most of us spend our lives connected to some form of media, whether it’s through more traditional forms such as radio or television, or newer widely adopted ones, such as smartphones. Providing your prospective customers with relevant, opportunistic, and well-curated content through podcasts, blogs, video streaming, and daily posts will help you become the influencer business that will come up on top on web searches for your particular industry or service.

 

What in the world are Chatbots?

If your company or business is lagging behind in the adoption of social media and other digital elements for your marketing plan, then chances are you will ask this question when you hear about chatbots. Precisely what are they, and how do they work? Chatbots are computer program tools on the other side of your PC designed to respond to the comments and questions made by prospect consumers in the digital universe.  Chatbots can be utilized to solve many customer service issues and attain customer engagement. To learn more about chatbots click here.   

Setting up bots correctly ensures it will be almost impossible to tell whether you are speaking to a human or a bot.  Facebook chatbots, for example, help you engage with your audience, start up a conversation, find something fun or funny.  If you send 10,000 messages via a chatbot tool, the chances of engagement have been known to exceed the 80% rate which means there will be 80 people engaged with the company’s message surpassing email open rates.  Chatbots are a tool that merits looking into.

Five-star reviews

Organic traffic is defined as the number of visitors that land on a website page without having to pay for it and is the opposite of paid traffic. Organic traffic is the result of Search Engine Optimization (SEO) strategies, which up to date, are still considered the best source of web traffic for the majority of businesses. However, a pivotal factor to rank high on Google, for instance, is through the number of reviews your company web pages receive from Google, Facebook, Yelp, and others.  Online reviews are essential to your business ranking since company reviews influence the majority of consumers during their purchasing decision-making process.  

Getting good and more reviews for your business is the first marketing plan strategy that will have a direct impact on sales.  Put together a system by which you ask consumers to provide a review or answer survey questions that can be used as reviews. Incentives for giving favorable reviews are not ethical and break the rules of fair commerce, but devising a strategy to obtain reviews is of interest to all business owners looking to increase and maintain sales and profitability.

How vital are Videos in marketing?

Facebook Live, web TV, video streaming, and explainer videos among other forms of video marketing are not just trending but a “staple” of today’s marketing panorama. Studies and stats show that videos are proven to effectively produce up to 80% conversions on landing pages on your website. A rule of thumb is to post four videos per month since every time you post a new video there is

 Get started by committing to doing four videos per month. Whether you do a Facebook Live, YouTube video or a video for your website, it doesn’t matter. Get into the habit of producing quality video content for your prospects and customers.

Comparing direct response marketing and banding

The difference between direct response marketing and branding is that direct response makes an offer and receives an instantly measurable response that is critically translated to its conversion rate, while branding creates awareness and increases interaction which in the long run increase conversion rate.  That’s all fine and dandy, you might say, but what are the real, measurable results of one versus the other? Direct marketing may seem to be more data-driven, but at the end of the day, direct response without branding will fall short.

An excellent example is that of events held by medical organizations, such as hospitals, throughout the year, which bring significant value to the community and portray the organization’s values.  Meeting healthcare teams and interacting with members of the community is a not a call to action but a call to become a family that has fun together and works together to improve the well-being of the community.  That’s priceless marketing that will be reflected in reviews and tells the story of the brand in the best possible light.

Demographics are scaling the social media market

For a complete report on the latest trends in social media marketing, access this report.  According to research stats, if you’re paying attention to what’s going on in social media, your customers may not be paying attention to you.  Word of mouth marketing is as strong as ever, and there is a plethora of ways to embrace it. Knowing your customers is the same as knowing your target audience, after all, we just said that every business is a media company.  Start by defining your customers, their likes and dislikes, where they hang out in the digital universe, what age group they belong to, and the principles they abide by. Then design a marketing campaign that triggers engagement and measure the Year Over Year (YOY) and Quarter to Quarter results using the most widely used digital marketing measurement tools.  Click here to know what they are.

A bit of advice: Don’t Lag behind, your business success may depend on your digital marketing adoption rate.

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