15 free keyword research tools to help plan your new site

Are you planning on starting a new website for yourself or a client, and need some help with a keyword search?

If you are, you just clicked the right link, this is for you.

I guess you already know that there’s a lot to do in the process of creating a website. You’ll have to design the site, build content, and develop the website for SEO among other necessities.

As you plan for this, be sure to allocate sufficient time to keyword research because it will play an essential role in your web content strategy. Also, this web content strategy has a direct bearing on your organic traffic, so you can't take chances.

Keyword research tools are the most productive or effectual for search engine optimization; they are also the best option among keyword research shortcuts you may use.

Why are these keyword research tools essential?

  • Boosting your search engine optimization rank
  • Helps you learn about your competition
  • You get to know which of your keywords have a sky-scraping search volumes
  • Makes it easy to create a content calendar for your long tail keywords.
  • Helps you pick the best keywords for your niche

If you are ready to develop a valuable, quality, and useful content to your readers, here are the 15 excellent keyword research tools to help you plan materials for your website.

  1. AdWord and SEO Keyword Permutation Generator

Discovering new keywords can be a significant challenge when starting your new website. This keyword planning tool eliminates that challenge in just a few clicks.  

AdWord and SEO keyword permutation Generator tool will help you exercise creativity as you search for keywords that are most relevant to your niche. It will also help you set your SEO goals and strategize your SEO campaign.

The best part is that this tool gives you so much versatility to exercise your creativity. So, if you have a rough idea of what your set of keywords should be, it will guide you and may also give you new ideas you didn’t even think of.

2. Google AdWords: Keyword Planner

This keyword research tool is one of the most used, and most webmaster’s favorite. I still use it a lot. Google AdWord keyword planner is not only useful when creating a new site, but it can also be used in any instance in the growth of your website.

Who else would you trust with the numbers better than Google? The tools give you a decent amount of searches for every keyword so that you make an informed decision on which keywords to work with. It also shows you the difficulty levels of the keywords and gives you spot-on keyword ideas.

This tool is ever evolving, and every version comes with more functionalities. For now, it enables you to get data directly from Google, the search engine you’ll probably select for your website optimization. It may have even more functionalities with time.

3. The Google Correlate

When planning an SEO campaign for a new website calls for a planning tool that gives you a step by step approach to SEO. Few apps do that better than the Google Correlate. Almost any tool by Google is a top range product you can rely on.

Many people, even you, may not see how powerful the Google correlate tool is at first but once it gets the details of your niche, it will generate an extensive list of keywords. Moreover, it is reliable.

Another advantage of this keyword search tool is that it shows you the keywords that get searched together, and with this it empowers you to grow your keyword list.

For instance, you may search for “healthy eating” and end up getting other related search phrases like “diet meal plan” and “diet for losing weight” among others. So, as long as healthy eating may be your focus keyword, Google correlate research tool will open your eyes to many more keywords.

4. Keyword In tool

Keyword In tool comes in handy when you want to combine keywords perfectly. Makes the combination easy. So, if you have the idea of combining keywords for your website content, then this is the right tool to use.

Keyword In is categorized as one of the most straightforward keyword research tools because you need to get your keywords, choose the options that relate to your site then generate the results. This process only takes a few seconds.

When launching your new site, it is always advisable to use simple keywords, and everything about your website needs to be simple. That’s what Keyword In is tailored to help you with.

5. IMforSMB Bulk Keyword Generator

Keyword research tools work differently because some keyword tools work for only a specific niche while others can work with almost all fields.

For example, the IMforSMB Keyword Generator tool works explicitly well for local service companies because it is meant for finding local keywords.

Here is how it works; you need to choose your category or business type, then select the service type as per your website, enter your service location then click the “generate keyword” button and wait for the results.

It’s that easy to use.

6. Ubersuggest tool

The Ubersuggest tool is vital if you want to make an informed decision around your Keyword search. This one goes deeper than you’d expect of a keyword planning tool. It’s more of an SEO consultation tool.

The Ubersuggest tool will provide you with keywords that you may not find even though the Google, keyword planner. So, I’d suggest that you use the Ubersuggest tool after choosing your keywords using another device like the Google, keyword planner.

All you need to do is to key in your keywords into Ubersuggest keyword tool then click on the (suggest) button. An extensive list of keywords will be generated.

The best advantage of this tool is that it gives you an organized approach to keyword search for a seamless keyword implementation.

7. Soovle keyword tool


Soovle keyword tool is a free keyword search tool that provides you with autocomplete options from different search sources, and not google only as most devices do, this means your search result volume will be a much more significant number than what other tools would deliver.

Here is how to go about it; first, choose your searching source. Although Google may come as the number one suggestion, you can quickly change the source by clicking on any of the search engine icons that appear below the search box on your window.

After searching, you may find a few results that are helpful for your blog and discard the rest which doesn't much with the content in your site.

Experiment this with other search sources, and you'll notice that there will be a change in the results you get.

Soovle is easy to use because it's merely about typing your keyword, clicking on the enter button then viewing the results. It’s fast and efficient.

8. The wordtracker scout

Did you know that you can get keyword ideas from your competitors’ sites? Well, if you didn’t, remember you can.

It is essential to know what your competitors are doing. Visit the sites and dig around the keyword data. This will help you with better ideas on primary and secondary keywords.

This keyword tool is a gem that helps find both short tail and long tail keywords from your competitor’s websites.

Here are some of the critical features of the wordtracker scout tool

  • It is easy to use
  • Access to high-level keyword performance metrics
  • When you use this keyword search tool, you may analyze what your competitors are doing

This works best if you want to clone the SEO strategy of an authority site.

9. SEO Chat Suggestion Keyword Finder

Guess what? This tool is just as easy to use as it sounds. Yes, you get the keyword suggestions on a chat.

It's free, easy to use, fast and very reliable.

SEO Chat Suggestion Keyword Finder has a three-level approach, so if you need primary results for your site level 1 will do the job for you, but if you need more in-depth results, you may use level 2 and 3.

Level 3 will provide you with excellent and profound results.

10. Wordstream  Free Keyword Tool

Wordstream free keyword tool has many similarities with the Google, keyword planner.  It is a more efficient keyword tool compared to other keyword research tools.

You only have to enter your keywords, and you’ll get many keyword suggestions. With this tool, you can share your email address, and your keywords will be sent to your email you want.

This research tool will help you find a reliable set of both short tail and long tail keyword suggestions for your niche.  In case you get confused or mixed up, you may get guidance from this keyword tool.

Another advantage of wordstream keyword research tool is that you will get help from their support team and the information, or results offered by the wordstream tool are accurate.

11. WordNet

This isn't really a Keyword search tool, but it surely serves the purpose of one. Though not originally designed for keyword research, this English language database is an excellent application that will help you get brilliant keyword ideas.

Unlike many online dictionaries, this one interlinks words based on their meanings. So if you have a keyword in mind, it will give you other keyword ideas by researching words with the same meaning as they word keyed in.

Does this sound confusing?

It shouldn't be. It's free. All you have to do is launch a search and try it out for yourself and find out how easy it is to use. It will provide you with a list of words with similar meanings to your given keywords.

12. Keywords Everywhere

Well, this one is an add-on. You can download it and install it on your browser. It works best with Chrome and Firefox browsers. When you launch keyword research with this tool, it will give you a large search volume, an analysis of competition SEO information and CPC.

For wholesome keyword research, Keywords everywhere should be used jointly with another keyword research tool; Keyword Shitter.

Keywords Everywhere + Keyword Shitter = A keyword research tool better than Google Keyword Planner. 

Here’s why I recommend that the two should be used together;

You can use Keyword Shitter to get autocompleted keyword suggestions and then use Keywords Everywhere to get the search volumes for the keywords.

The only disadvantage to this tool is that the search results are inaccurate and oddly formatted.

13. Wordtracker Scout

Wordtracker Scout keyword search tool is a Google application which can be added to Chrome as an add-on. So what this add-on does is that it pulls up search results from the keyword planner and presents it to you.

It works like a shortcut to the Keyword Planner.

It can also pull out keyword ideas from an authority site.

All you have to do is hit the Google Extension when browsing a page and it will pluck out the Keyword Search results from the page. It also gives you essential info like keyword density and lets you rearrange the keywords based on criteria like relevance, searches, competition, short tails, long tails, and search volume.

14. Answer the Public

This keyword search tool is very creative and exciting. It helps you get keyword ideas by answering search questions. In this case, to get keyword ideas you’ll have to key-in a question that’s relevant to your keywords.

Say you are developing an SEO content strategy for a health and weight loss website. You’ll ask a question relevant to your niche starting with a; what, why, where, when, how, is or are.

For example; what diet should I try to stay lean?

Answer the Public will give you a list of keyword ideas on diets to help you stay lean.

15. Keyword Shitter

The name Keyword Shitter gives a clue to what this application does. Also, it does it fast. You only have to type the keyword and click on "shit keywords," and in a few minutes, the results will be displayed on your screen.

Like the name, it's messy in the sense that it will give you so many keyword ideas. Moreover, it doesn't have a filter for the results. The longer you let it run, the more keyword suggestions it will generate.

However, it’s the only free keyword research tool which mines data from the Google autocomplete tool extensively.

I hope you found this piece insightful. If you have questions or need clarifications on the keywords Research tools, feel free to get in touch with us today.